SOCIAL IMPACT

Our Social Impact is evident in our campaigns and projects. They are the result of our efforts to learn best practice in political engagement, and we are proud to say they have led to the registration of over 3 million citizens.

VOTING

#TURNUP

In the build up to the EU Referendum, we coordinated the #TurnUp campaign in collaboration with HOPE not hate. The campaign resulted in 1,747,100 people applying to register to vote, 60% of which (1,043,400) were young citizens aged under 34. The campaign saw BTB work with brands and organisations including Tinder, Deliveroo, Uber and Ben and Jerry’s to bring democratic engagement to communities via popular youth brands that are both used and trusted.

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DEMOCRACY

LEADERS LIVE

The ‘Leaders Live’ series in December 2014 made history by bringing the leaders of the main British political parties online, reaching our target audience using the power of social referral via the idols and influencers involved. With a 22m average dwell time – a first for political content on YouTube – we demonstrated digital democracy in action, securing manifesto pledges from 3 of the 5 major parties for political education and voter registration to be compulsory parts of the school curriculum.

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ENGAGE

#InOutLive

On June 5 2016, we evolved the Leaders Live concept and delivered a live stream show on Facebook called #InOutLive. With 250,000 views this show harnessed the power of social referral with idols and influencers encouraging participation from their networks. We tore down the taboo related to the referendum and created a safe space to explore the most prominent issues our collective network wanted to discuss.

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VISION

‘Missing Millions’ Report

Published in April 2016, ‘Getting the Missing Millions on to the register’: a vision for voter registration reform in the UK’ (produced by Bite The Ballot, ClearView Research, and Dr. Toby James of the University of East Anglia), is the first report published by the All-Party Parliamentary Group on Democratic Participation.

Since its release, the report has been referenced in both the media and in parliament, being praised by current Minister for the Constitution Chris Skidmore MP as a publication that will “go down in history as helping to evolve the UK’s electoral registration system”.

Read the report here

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441,696

NVRD 2015: February 2015 saw BTB make history with the most successful registration drive (per capita) in any Western democracy with 441,696 people registering to vote in a week of coordinated activity.

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1 in 5

tinder: One in five of Tinder’s users clicked through to register to vote in June 2016.

22 MINS

leaders live: 22 minutes average dwell time  on Leaders Live – a first for political content on YouTube, paving the way for new advances in digitised political engagement.

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95%

the basics: Since we began running sessions using The Basics in 2012, 95% of participants have gone on to register to voteHeadline Text

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leaders live: After airing Leaders Live, 3 out of 5 of the major political parties made commitments in their general election manifestos on political education and voter registration being made a part of the school curriculum. Thats digital democracy in action!Headline Text

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